This week, I am the featured speaker at the PMPA conference (Portland Metro Photographers Assoc.).Â Held in Portland, I'll be speaking about how to market and photograph HS seniors.Â Â Â Â Here's the link:Â http://www.pmpa.net/?page=2&id=62 Its usually a fun, (and well paid due to my sponsors) gig with an opportunity for me to hopefully help out other photographers.Â Plus, I get to learn what is happening around the country as well.Â Earlier this year I spoke in Las Vegas at a convention where there were 10,000 attendees and 125 speakers, and in Michigan, in Minnesota and in Boston, where usually about 100 people were at my program.
For the most part, most photographers in AmericaÂ are severely suffering,Â Â 85% becauseÂ their photography isn't strong or unique enoughÂ and theÂ remainingÂ 15% don't know how to run a business.
You have friends who choose to not go to a professional photographer for their senior pictures, and when they hire that "semi-pro", they are truly missing out on a fun, wonderful experience and incredible photographs.Â
Our society is used to cell phone photographs, so whenÂ a "semi-pro"Â comes along with a $1500 camera, gets a good expression andÂ does a bit of photoshop it looks good.Â Â But...Â its really not.Â The education and study of light, facial perspectives, lens selection and posing takes time and can't be learned over the internet and by playing around inÂ a couple ofÂ years.
This is like someone saying to you "I've studied medicine for 2 yearsÂ and can do your knee surgery too at a much lower price that your doctor!"Â
All those little nuances add up to either an "OK" photograph orÂ one that says "WOW".Â Â Â Hey, the cool thing about living in America is that YOU get to make that choice!